For even more samples of products in this classification, search in ‘packaged-food-beverages’ and ‘cosmetics’
precious marketing investment
The ever-increasing trend is for consumers and commercial clients to research and/or purchase online. Ecommerce in New Zealand is now worth $5.8 billion annually. With Kiwis’ online shopping habits, as a percentage of total retail sales, only half of that in Europe the volume will only increase and exponentially.
Now, more than ever it is imperative for any business wanting a greater share of this growing market to have a professional website or a presentable profile on Shopify or plugins, such as WooCommerce. And why it is important to commission the services of photographers who know what they are doing.
360° product spin
Tim has a rotating product turntable to achieve 360 degree visual of items on a website. Excellent for the complete online viewer experience for potential clients. Different product types are better suited than others to utilise 360° spin photography, though it is not just limited to high-end objects. Any item with an asymmetrical 3-dimensional shape and/or has many features, also benefits.
To get complete functionality, allowing user input and interaction, the 360 degree spin does need dedicated viewing software (written in Javascript) to be installed onto a vendor’s website or a comprehensive plugin purchased, free versions are limited in capacity. The viewer has to work well across various browsers and with many different types of devices. Ecommerce platforms Shopify, eBay and Amazon have a simplified version built in. In addition, a minimum of 25 images are essential to get a smooth rotation of the final photo.
All of this, of course, requires commitment and a greater investment than standard product photography. However, the reward is increased customer engagement and higher conversion rates.
e-commerce product photographer
Experience and being a specialist is everything. Tim Salix can photograph any item as he has the equipment and the skills to adapt his techniques to suit.
During the photoshoot, it goes without saying that a custom white balance will always be taken to assure accurate colour reproduction of items. And when colour matching is required in post-production, with the help of his calibrated graphics-design monitor, Tim can accurately reinstate textiles, fabrics and products made from pigments back to their correct colours. Also, he knows what specific palettes shift under studio lighting and will require further colour balancing. All helping to meet customers’ expectations of what was seen online equates to that of the goods when they are delivered.
